Levi’s Orange Tab – Milan Fashion Week FW17

Photos // Levi’s Strauss & Co and Parini Associati

The Levi’s Orange Tab experience took us way back to the excitement of the legendary Woodstock concert in 1969, celebrating and reinterpreting the “Summer of Love”.

Levi’s Orange Tab was born in the rebellious 60s and we see a line of jeans, jackets and shirts beautifully revived in a chic and modern way, with dungarees and the trucker zip being particular favourites.

With retro iconography and spring lines, as well as prints made by Orange archives Tab, we saw a perfect mix of the past and present in a beautifully curated and immersive presentation space.

It was lovely to be gifted one of the Orange Tab t-shirts and to enjoy their fabulous culinary spread that showed me I was well and truly home in Milan, my Taurean paradise!

Such a fun presentation that really breathed new life into the retro classics!

Words // Gesu Ace
Editor & Creative Director

Video Credit // Fashion Channel Milano

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