JAYNE PIERSON // LFW SS19

in LFW SS19

For Jayne Pierson’s SS19 extravaganza, we were treated to the true empowerment of the female form through the celebration of uniqueness. The ‘Because de Change’ collection was the longing of a contemporary woman to reveal her innermost self. Her deepest thoughts and feelings are displayed and valued as contemporary art. Through this process, we see the silhouettes in the collection pay homage to re-appropriation and the cultural process of reclaiming artefacts.

I absolutely loved the prints of beautiful artwork reimagined in a modern way, with Pierson having collaborated with long-term friend and contemporary artist, Neale Howells.

The collection integrates hand-painted leathers with engineered historic digital prints and woven painted fabrics. We also see delicate hand-embroidered tulle, mesh and lace, silk jersey and lace lingerie, contrast with structured architectural silhouettes.

Juxtaposing innovative material directions with avant-garde details inspired by a warped sense of history and intangible glitches in space and time, where historical references get confused and hybrids emerge, the collection encompasses high-end details and signature premium finishes. This is avant-garde for the modern woman!

Christohelle Batchelor
Fashion Director

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